Restaurants

Mesa Verde Hospitality Group

Custom Ordering System + Ads Management

A four-location restaurant group wanted to cut third-party delivery fees with a direct ordering experience, plus a paid media engine to keep tables full during slow shifts.

$142K
in delivery fees saved annually
3.4x
return on ad spend
26%
of orders now direct vs. third-party

Задача

Third-party delivery apps were eating 25-30% of every online order, and the group had no direct relationship with its digital customers. Paid ads were running without any tie-back to actual reservations or order volume.

Решение

We built a direct online ordering system integrated with their POS, plus a loyalty layer to bring repeat customers off delivery apps. Alongside it, we stood up a full ads management program across Meta and Google tied to reservation and order data, not just clicks.

Использованные технологии

Next.jsSquare APIMeta Ads APIGoogle Ads API

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