Med Spa

Coastal Med Spa Group

Custom Booking Platform + Local SEO

A multi-location med spa needed a booking experience that matched the quality of its treatments and a local SEO strategy to win searches across three cities.

3.2x
increase in online bookings
68%
reduction in no-shows
4 โ†’ 47
first-page keyword rankings (new locations)

The Challenge

Coastal Med Spa Group relied on a generic third-party scheduling widget that didn't reflect their brand, couldn't handle location-specific service menus, and gave the team no visibility into no-show trends. Organic visibility for their highest-value treatments was also nearly invisible outside their flagship location.

The Solution

We built a custom booking platform tailored to their service catalog and staff availability across all three locations, integrated with their CRM for automated reminders, and paired it with location-specific local SEO โ€” optimized Google Business Profiles, location landing pages, and review generation.

Technology Used

Next.jsPostgreSQLStripeTwilioGoogle Business Profile API

โ€œThe booking system feels like it was built specifically for us โ€” because it was. Our front desk team finally has a tool that keeps up with three locations.โ€

Placeholder Client Name โ€” Operations Director, Coastal Med Spa Group

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