Harborline Real Estate
Custom Listings Portal + Lead Routing
A growing brokerage needed a listings experience that outperformed the MLS default and a lead routing system that got inquiries to the right agent in seconds, not hours.
The Challenge
Leads submitted through the brokerage's website sat in a shared inbox, often going stale before an agent responded. Their listings pages were templated MLS syndication with no room for storytelling or SEO differentiation.
The Solution
We designed a custom listings portal with rich media galleries, neighborhood content, and structured data for search visibility, backed by a lead-routing engine that assigns inquiries by listing, territory, and agent availability in real time.
Technology Used
“Agents actually want to send clients to our listing pages now instead of Zillow. That's a first.”
Placeholder Client Name — Managing Broker, Harborline Real Estate
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