E-commerce
Northfield Supply Co.
Custom Storefront + All-in-One Marketing
A B2B/B2C hybrid supplier needed a storefront that could handle wholesale pricing tiers alongside retail checkout, plus full-funnel marketing to launch it.
1
unified storefront replacing two systems
52%
increase in wholesale reorder rate
3.6x
organic traffic within 6 months
The Challenge
Off-the-shelf e-commerce platforms couldn't cleanly support Northfield's tiered wholesale pricing and retail storefront in one system, forcing the team to manage two disconnected sites.
The Solution
We built a single custom storefront with account-based wholesale pricing and public retail checkout in one system, backed by our all-in-one marketing program — SEO, paid ads, and email — to drive the launch.
Technology Used
Next.jsStripeShopify Storefront APIKlaviyo
Want Results Like This?
Tell us about your business and we'll show you what a custom solution built for you could look like.