Ridgeline Home Services
Custom Quoting Tool + Email Marketing
An HVAC and plumbing company wanted to give homeowners instant ballpark quotes online instead of losing them to a callback queue, and needed a lifecycle email program to keep past customers coming back.
The Challenge
Most competitors required a phone call just to get a rough estimate, and Ridgeline's own site was no different — costing them leads to competitors offering instant quotes. Past customers rarely heard from the company again after a job was completed.
The Solution
We built an interactive quoting tool that gives homeowners an instant estimate range based on service type and home details, routing qualified leads straight to dispatch. We layered in an automated email marketing program covering seasonal maintenance reminders, review requests, and re-engagement campaigns.
Technology Used
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